Dennis Ryan November 22, 2022

Law Firm SEO Tips for Boosting Your Google Ranking

SEO For Lawyers Google Search Console

A website is essential in today’s legal world for new business. However, merely having a website is woefully inadequate. If you’re looking to grow your practice, you won’t achieve much if you don’t have enough Search Engine Optimization, even if you’ve got a visually stunning website. Let’s talk about ways of increasing your law firm’s google rank through SEO and digital marketing.

What Exactly Is SEO For Lawyers?

The tactics and strategies used by an attorney or law firm to boost their positions on search engines are referred to as SEO, in this case, SEO for lawyers. The better a site ranks in google search engine results, the more traffic it will receive from the search engine.

SEO Title Tags

These tags are crucial for google rankings. As a lawyer, you generally want the title to mirror what you’re attempting to rank for. For instance, let’s say you’re endeavoring to rank for “Oklahoma personal injury lawyer.” Adding the CITY and STATE boosts law firm SEO.

Meta Descriptions

Meta descriptions give users a peek at your webpage content. Meta tags aren’t a direct google ranking factor. However, an excellent meta tag increases the likelihood a user will choose your site. Click-thru rating is a google ranking factor. Remember, keep this short and appealing.

Page Headings

Website SEO Analytics

Search engines use the title tag to show a page in search results and at the browser’s top. These tags inform search engines as well as users about the content of your page. Because Google only reveals between 50 and 60 characters in title tags, it is vital to maintain brief descriptions, captivating and relevant. In addition, keywords and page topics must be prominently displayed.

Keywords

Among the most important law firm SEO tactics is placing keywords throughout your site. Consider how an individual would look for info on the precise service you are presenting because the keywords they use are presumably the keywords you should use. However, avoid stuffing your law firm’s page with keywords. Search engines disregard ‘keyword stuffing.’

Videos For Your Law Firm.

Videos are an excellent way to interact with your audience. They also aid SEO by increasing onsite dwell time. Create a YouTube channel and upload your videos there once you have them. Include your contact information as well as a link to your website in the video description to help grow your practice.

Alternate Tags

Each photo & video on your website can have text embedded. ALT text descriptions are what these are. These enable search engines to find your page by utilizing the keywords from your video and image descriptions and the text on the site. As a result, your site’s chances of being discovered increase, and its page ranking rises.

Mobile Optimization

SEO for Mobile Search

With mobile devices accounting for over 40% of organic traffic, it’s not surprising that web pages with mobile-friendly functionality will rank higher in Google search queries. Finally, Google strives to provide the best user experience possible; therefore, the better the mobile experience on your site, the higher you will rank with Google.

Link Building

For starters, strong internal linking results in an excellent user experience. Your customers will undoubtedly have questions about phrases like “damages,” “loss of consortium,” and “plea bargain.”

Rather than sending the user somewhere else to search for the meaning, why not build a page called “What is a loss of consortium?” and link to it whenever you say “loss of consortium”?

Additional Law Firm SEO Tips To Grow Your Practice

Google Page Speed Insights
  • Improve Your Site’s Speed
  • Strengthen Your URLs by Including Keywords
  • Acquire Listing on Legal Directories
  • Secure your site with an SSL certificate
  • And include a prominent call to action.

Law Firm SEO: Digital Marketing Strategy

A digital marketing strategy can make or break a company. No one will profit from your service or product unless you have a solid digital marketing strategy. You will require an effective digital marketing strategy to succeed in the highly competitive digital space.

Make Use Of Interactive Content.

The interactive visual features are a powerful tool in the toolbox of digital marketers. This is due to interactive elements allowing marketers to keep users engaged with the brand and learn more about their users.

Try these tips to grow your practice

  • Interactive videos
  • Podcasts
  • Games
  • Contests
  • VR(virtual reality) content

Using interactive content, you can quickly and affordably increase your visibility and reach. For example, you can increase the engagement rate of your videos by using explainer videos, product description videos, testimonial videos, and how-to tutorial videos.